"Am I actually legitimate?"
Imposter syndrome doesn't disappear with a promotion. It disappears with demonstrated competence — posture, tools, repetition.
Executive 1:1 coaching · For managers and directors
Become the leader your title says you already are.
In 90 days: the legitimacy, the tools and the mindset of a leader who delivers — built on your real situations, not on case studies.
- ⚑ Maximum 8 leaders coached at a time
- English & français
- Ottawa · Montreal · Toronto · Virtual anywhere
- 86%
- of clients see a return on their investment
- 70%
- increase their performance
- 10+
- years of HR and coaching experience
Limited availability
1:1 doesn't scale — 8 spots, then a waitlist
The real problem
They gave you the title. Nobody gave you the manual.
And it shows — first in your head, then in your numbers.
Promoted expert, improvised manager
You were excellent at your craft. Now your craft is making others succeed — and that's a different job entirely.
The isolation at the top
Who do you talk to frankly about your doubts? Not your team. Not your boss. So decisions hang in limbo — and they cost you.
Feedback avoided, tensions bottled
Every difficult conversation you postpone becomes a bigger problem next month. Meanwhile, your best people are looking elsewhere.
What 10 years in HR taught me
Legitimacy can't be declared. It's built.
Not with more theory — with the right tools,
the right posture, and guided practice.
That's why 1:1 coaching beats every training program: we work on your real meetings, your real conflicts, your real decisions — until the behaviour holds without me.
The offer
Here's exactly what you get
A complete engagement. Not "coaching sessions" — an installation system.
Core
1:1 sessions with Ayoub
Your real situations, dissected and rehearsed: feedback, delegation, difficult conversations, trade-offs, posture with senior leadership. Every session ends with an action to execute.
Included in every packageTool 01
3 professional assessments
Management styles, conflict management and leadership style — an objective diagnostic of your current reflexes and the gap to the leader you want to be.
Included from Signature upTool 02
90-day leadership plan
Written, signed, measurable: 3 target behaviours, indicators, checkpoints. Your manager or HR director can follow it with you.
Included from Signature upTool 03
Management scripts library
Feedback, 1:1s, course-correction, delegation, difficult announcements — ready to use, in English and French.
Included from Signature upTool 04
Direct access between sessions
A critical decision can't wait two weeks? You call me. Reserved for the Immersion package.
Immersion package onlyPackages
Three levels of engagement
Indicative pricing — the final written proposal is tailored to your context after the discovery call.
To unblock a situation
Legitimacy Sprint
$2,400 CAD
4 sessions · 6 weeks
- 4 × 60-min 1:1 sessions
- 1 assessment of your choice (management, conflict or leadership)
- 30-day action plan
- Essential scripts
Most popular
The 90-day transformation
Signature Program
$4,800 CAD
8 sessions · 90 days
- 8 × 60-min 1:1 sessions
- All 3 assessments (management, conflict, leadership)
- 90-day leadership plan
- Complete scripts library
- End-of-engagement review
For executives & high stakes
Executive Immersion
$8,400 CAD
12 sessions · 6 months
- 12 × 75-min 1:1 sessions
- Everything in Signature included
- Direct access between sessions
- Preparation for critical moments (board, announcements, restructures)
- Optional 6-month review with leadership
Corporate invoicing available · Coaching is often eligible for training budgets — ask your HR team.
✓
Clarity Guarantee
The risk is on me, not on you
If, by the end of the first session, you don't have a clear, actionable plan, that session is fully refunded — no forms, no negotiation, no awkwardness.
I can offer this because clarity shows up in session one — or I haven't earned your investment.
Let's be direct
This coaching isn't for everyone
This is for you if…
- You're a manager, director, or an HR leader developing a key leader
- You want legitimacy through competence — not through ego
- You accept being challenged, with care but without detours
- You're willing to practise between sessions
This is not for you if…
- You're looking for someone to validate what you already do
- You want to "delegate" the change to the coach
- You have neither the time nor the intention to practise
- You need legal HR advice (I'll refer you to the right people)
How it works
Four steps. Zero surprises.
-
1
Discovery call (30 min)
Your context, your stakes, your goals. I'll tell you honestly whether coaching is the right lever — and which one.
-
2
Diagnostic & plan (session 1)
Assessments, objectives, indicators. You leave with a written plan — that's the Clarity Guarantee.
-
3
Guided training
Spaced sessions, real-world practice between each, adjustments. The behaviour installs itself.
-
4
Review & autonomy
Progress measured, consolidation — and you carry on without me. That's the point.
Your coach
Ayoub Chobah
Executive coach · Careers & leadership · 10+ years in HR · EN/FR
10+ years in HR and coaching. I've seen too many brilliant leaders doubt in silence — and too many programs produce certificates without change on Monday morning.
My approach: concrete, caring, action-oriented — understand, adjust, dare.
Growing your leadership always starts with a decision: the decision to act.
FAQ
The questions you're already asking
Who is this coaching for, exactly?
Managers, directors and executives — individually or sponsored by their company (HR). Both are common; we clarify confidentiality from day one.
English or French?
Both. You choose the working language — tools and scripts exist in both.
Where do sessions take place?
In person in Ottawa, Montreal and Toronto, or virtual anywhere in Canada (and beyond). Many leaders choose a hybrid format.
What if it doesn't work for me?
That's what the Clarity Guarantee is for: no clear plan after session 1 → fully refunded. The risk is on me.
How much time per week?
About 1 hour every two weeks, plus practice embedded in your real work. No "blocked week" required.
Our HR team wants a framework. Possible?
Yes: three-way agreed objectives (leader, HR, coach), 100% confidential session content, progress review shared only with your consent.
In 90 days, you'll be the same leader. Or a different one.
It starts with 30 minutes. 8 spots for 1:1 — then a waitlist.
Book your discovery call now ↗No commitment · Reply within 24 h · Clarity Guarantee included